Marketing

Free Restaurant Website Example with Blogger

You may ask me what in the world does Terence has anything to do with building a restaurant web site?

Obviously, you don’t know me that much. In the past two years, I have been working very hard as sole Internet entrepreneur to help local businesses pay less and do more on the Internet. I have built many large scale web sites for corporations as well as for small local businesses.

With my search engine optimization knowledge at local sector, I’ve helped more local businesses getting on top of major search engines. Local search marketing has become one of my very strong skills on my resume even I left Corporate-America a long time ago.

Many local businesses, especially local restaurants, don’t have huge budget to pay for their own domain, web hosting and hire designer to do all the works. However, running local business without a web site is like sell a product without a brand and business card.

So I have been asked many times by some very small restaurants to show them how easy they can host their own restaurant websites without spending fortune. Yes. there are ways to do so. Using blogger.com’s free blog platform is FREE and easy. The idea is to start a web site a minimum cost. When the web site bring enough revenue, the business can decide to move on their own domain, and web hosting. In other words, I still prefer to host the web site on WordPress blog platform.

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Filed Under: Business, Marketing, Web Hosting Tagged With: Restaurant Marketing

DIY Internet Marketing – let’s play like adult!

Posted by Terence Chang : 8 Comments

Image Source: WhiteMenorah Courtesy of oskay

While reading the blog post on Google Reader, I realized that I have posted “Increase page ranking with DIY marketing strategies” in the past. It was one of my top visited blog posts. Looking at that post again, I felt that I was drawing on the white paper like a young child. It’s nothing but a kid’s play.

Doing serious business requires serious marketing strategies. If I don’t seriously plan my marketing strategies, I will not get anywhere I want my business to be. I have spent two days reading the book I just bought about marketing toolkit for small business. So let’s play like an adult in the business world.

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Filed Under: Entrepreneur, Marketing

DIY Internet Marketing – Learn from the expert

Posted by Terence Chang : 10 Comments

Image Source: the law Courtesy of losiek

This afternoon, I spent 6 hours in the book store and tried to pickup a marketing book that will help me boost my online business. I pick one from the 16 marketing books. The book is written by Beth Goldstein, founder of Marketing Edge Consulting Group, LLC. The book name is The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You’ll Ever Need!

I have a lot of reading home work to do. I may come back to pick few of the rest 15 marketing books.

If you read my blog post in the past few days, you probably feel my anger about the marketing company. I have decided to fire my marketing companies and do Internet Marketing on my own. The goal is to lower the marketing cost and boost the sales.

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Filed Under: Marketing, Review

Internet Marketing DIY – The new beginning of the victory

Posted by Terence Chang : 5 Comments

Image Source: My Ghost Courtesy of piccadillywilson

Few days ago, I posted “The key to turn your traffic into cash – Conversion rate.” I realized that conversion rate is the key to identify your success of online business. Web site traffic is important, but it doesn’t bring your profit until the conversion rate kick in.

I have been misled by so-call marketing experts. They promised to generate traffic and increase SERP, but none of them can actually bring me the good conversion rate. Of course, there are many facts that will make your conversion rate up and down. So I decided to learn it the hard way. I truly believe that an e-commerce store can sell anything and still become success, if you know how to find your customers and make them pay. You can read my E-Commerce Golden Rules.

Why those marketing experts failed to bring me a good conversion rate?

First of all, I have to admit that I am no expert in marketing, but I have the basic common senses to identify “Working” and “Not Working.” It’s all about cash flow. If your ROI (return of investment) is negative for 3 months, you need to re-think about your investment strategies. Running small business like mine, I don’t have a lot of money to invest. 3 months is long enough for me to change my strategies.

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Filed Under: Business, Marketing

The key to turn your traffic into cash – Conversion rate

Posted by Terence Chang : 13 Comments

Image Source: Welcome to…. Courtesy of Ingorrr

First of all, I have to admit that I forgot to post my weekend confession last week. I don’t quite remember what I was busy for. I did spent time on the Internet promoting my online business. It turns out that my online stores have getting more traffic everyday. The shopping season is official started.

In the past week, I have been working extremely aggressively to increase the traffic to my online store. I know the economy is down, but I still believe that people are buying stuff online. According to my conversion with one of the Zappos staff, Zappos is still going strong this year. They must done something right to drive their business forward. You can read my blog post about that at Start Last – Finish First – Are you the next Zappos?

Now I have generated traffic to my stores, how do I turn that into cash? We all know that conversion rate is the key to make good profit and the key of the online business success. I want to turn the red light into a green light for my business.

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Filed Under: Business, e-commerce, Marketing

Does sexy image drive your business forward? Spice up your Valentine’s revenue!

Posted by Terence Chang : 7 Comments

Image Source: White Ligth… – This image has been cropped, rotated and enhanced.

Oh! Sexy Pink! I can’t really resist the eyes with the pink heart looking straight at me. It turns me on. Oops! It turns my business revenue up! Have you got my attention?

This is another example of using blog post header image to demonstrate the power of image. Picture speaks for itself. I have used this image on my fashion jewelry blog. I meant to spice up my sales a little before the Valentine’s Day.

The question is “Does sexy image drive your business revenue forward?”

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Filed Under: e-commerce, Marketing, Photography, Tips & Tricks

Why do you need a blog for you e-commerce online store

Posted by Terence Chang : 9 Comments

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Image Source: Support – This image has been chopped and enhanced

Do you have e-commerce online stores? Do you sell goods for profit? How do you market your site in your niche? Do communicate your customers without interact with them on the phone or face to face?

If you are running e-commerce online store and are having some troubles to reach your customers, you need a blog to rescue your online store. Personally, I am a believer about marketing and branding. I am also a believer of my e-commerce golden rule. I believe that spending time marketing is somehow more important than spending time make perfect products. You can read my golden rule at How to succeed in the e-commerce world? Follow the 30/70 golden rule. You can also join my discussion about your thoughts on that.

What can a blog do for your e-commerce online store?

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Filed Under: Alexa, Blog, e-commerce, Make Money Online, Marketing