Written by Terence Chang on June 5th, 2010
No. I am not writing the book to teach people about marketing. I am learning it the hard way like dummy. Ever since I started my own business, I have been learning marketing everyday. Some works and some don’t. This post is basically about what I have learned in the past. You may find this useful.
As a self-made Internet entrepreneur from scratch, I have to say that I would rather know sell million crappy products than sell zero life saver product. In other works, marketing is #1 key factor to success for any business! Period!
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Posted in Business | 3 Responses »
Tags: Marketing
Written by Terence Chang on June 3rd, 2010
In the past 9 months, I have been working very hard doing reverse engineering to figure out how to improve Google Map Listing (now known as Google Place). Google map may not be used as much as the traditional search, but Google Map is definitely become more popular everywhere.
Is your business listed and verified on Google Map?
Recently, I was asked to help a local computer repair shop to get their Google map listing back, because their competitor took over their unverified business listing and reviews. They lost all the phone calls and customers. That’s how important Google map can impact a local business.
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Posted in Business | No Responses »
Tags: Google Map, Google Places, Local Search Marketing
Written by Terence Chang on May 12th, 2010
You may ask me what in the world does Terence has anything to do with building a restaurant web site?
Obviously, you don’t know me that much. In the past two years, I have been working very hard as sole Internet entrepreneur to help local businesses pay less and do more on the Internet. I have built many large scale web sites for corporations as well as for small local businesses.
With my search engine optimization knowledge at local sector, I’ve helped more local businesses getting on top of major search engines. Local search marketing has become one of my very strong skills on my resume even I left Corporate-America a long time ago.
Many local businesses, especially local restaurants, don’t have huge budget to pay for their own domain, web hosting and hire designer to do all the works. However, running local business without a web site is like sell a product without a brand and business card.
So I have been asked many times by some very small restaurants to show them how easy they can host their own restaurant websites without spending fortune. Yes. there are ways to do so. Using blogger.com’s free blog platform is FREE and easy. The idea is to start a web site a minimum cost. When the web site bring enough revenue, the business can decide to move on their own domain, and web hosting. In other words, I still prefer to host the web site on WordPress blog platform.
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Posted in Business | 5 Responses »
Tags: Restaurant Marketing
Written by Terence Chang on May 3rd, 2010
Like to kiss the blue eyes? You can see the whole picture on my original post: Kiss me blues eyes – Do you see the whole picture?
Here is the full collection of my newest blog header images. I post some of them a while back at Travel + Photography = My Dream Life Style.
I am a very visual type of person. I like to see the world and see what other people don’t see, and share what I see. Using image header in the blog is a fun thing to do. All images are randomly picked. So here is the full collection without a specific order.
I also use cropped images I took or I found on the Internet on my blog post. There are 6 different collections in the past. I am sure they won’t be the last. You can visit my Photography page and see those 6 collections. It’s interesting to get totally different point of view when you crop the image to a certain area. Never underestimate the power of a photo!
If you would like to know what they are individually, you can visit my Flickr Blog Photos for details.
Enjoy!
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Posted in Photography | 4 Responses »
Tags: blog photos
Written by Terence Chang on April 25th, 2010
Jamaica! Here I come!
It’s been a while since my last vacation without computer, cell phone and worries in 2007. You can read more about my backpack journey in 2007 here. This time, I have a new camera – Canon 7D to take care of my photography need and iPhone to do some quick shots.
We pick Jamaica, because we have never been to that side of the earth other than Cancun. We’ve heard a lot about how beautiful Jamaica is. A friend told me that the Jerk Chicken are really good! So we have to give it a shot. It’s a fairly short 7 day all inclusive vacation in Jamaica. Comparing to the 7 months backpacking trip to China, Taiwan, Hong Kong and China in 2007, this is way to short. However, I have learned a lot that culture difference can makes a huge impact to run a business.
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Posted in Travel | 1 Response »
Tags: Jamaica, Travel
Written by Terence Chang on February 22nd, 2010
Not too long ago, I post Upscale business with partnership on this blog. I was very exciting about forming a mutual partnership with a much larger competitor. The good news is that the partnership is officially live.
There is lesson to learn here.
It’s never too small to be big!
I was told countless times that I should not do business in the crowded industry. I did it anyway, because I see the opportunities. Yes. I am very small, but I have a big heart.
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Posted in Business, Entrepreneurship | No Responses »
Tags: Opportunity
Written by Terence Chang on February 4th, 2010
Learning how to grow a business is much harder than starting a business. In my case, starting from scratch with only few hundreds dollars is not difficult at all. What challenges me is the growing pain, sales and marketing.
Writing a decent and solid programming is by far the easiest part. How to sell, market and brand the business is really difficult to me. Since I am no business major and no business experience, learning how to become a true successful business man is a challenge.
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Posted in Business | 5 Responses »
Written by Terence Chang on January 26th, 2010
Last week was a short break week. I did not make huge progress on my projects. However, it was one of the best week in 2010 so far. I read a book that was recommended by other like-minded people. Yup! I read Rich Dad, Poor Dad.
I have heard a lot about Robert Kiyosaki and his books. I also know he was very rich by investing real estate and many other things. That’s exactly I was thinking to do for years, but I thought I was never good at it. So I have not done anything with it in my life. It’s time to do it now.
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Posted in Entrepreneurship | 7 Responses »
Tags: cash flow, investment
