Not too long ago, I post Upscale business with partnership on this blog. I was very exciting about forming a mutual partnership with a much larger competitor. The good news is that the partnership is officially live.
There is lesson to learn here.
It’s never too small to be big!
I was told countless times that I should not do business in the crowded industry. I did it anyway, because I see the opportunities. Yes. I am very small, but I have a big heart.
I am no business man in my life, but now I am learning how to deal with competition. If your product can provide better value to customers, someone at somewhere will see that as a valuable asset to their business as well. Even they are you competitor, they will be willing to work with you to grow. It’s always better to have a friend than an enemy.
Here is my competition philosophy.
If you cannot beat your competitor, work with them. And make sure that you are on top of the food chain (control). So you are the one holding the knife. In case, you are big enough to cut their throat.
In order to be big, one has to make sure the business itself is very scalable. Especially, if you are doing business online. Internet business has no physical boundary. People will find your web site from all over the world. Don’t limit your success to just a small region or local area.
I know some of my readers, who is doing Internet business or selling product online, will read this post. I encourage them to have much bigger heart or ambition.
I still remember how happy I was when I received the first international order on one of my USA ONLY e-commerce site. Now, most of my customers on that online store are from other countries.
I often heard people said something like this.
- I am too small. No one knows my business!
- I don’t know where my customers are. There is no demand.
I will tell them this. There are companies out there making tons money while the economy are so bad and everyone is suffering.
No demand on buying your products or services? Why not create your own demand?
Most online business owner follow the flow and put up web site and waiting for customers to come. When they don’t see the demand, they give up!
If you don’t know where you customers are, why not create your own customers?
After all, it’s up to you as business owner to create opportunities!