Next Move – Consulting – Branding – Marketing – Outsourcing – Investing

I have had enough practice to reach some great results in the local search marketing and optimization. It’s time to offer help to other local businesses who are seeking for inexpensive ways to get exposures and acquire more local shoppers to their door. Sending out flyers and direct mail are still workable options, but not ideally.

To have a better success, I can’t simply ignore the fact that people wants to know who I am, what I do and how I can become an example for other people to follow. I was thinking to hide behind the scene. Now I have to make changes.

Here are my next moves:

• Consulting – I will be offering consulting services (like always in the past 15 years) to help local business optimize their Internet appearance and get more exposures. Help local business setup and optimize their Google Local Listing, Yahoo Local listing, Bing local listing, and many other free local business resources such as Yelp, MerchantCircle, Yellopage, SuperPage, etc.
• Branding – I will start seriously branding what I have done and my personal image. I can run, but I can’t hide. So I will just be straight out of the cave. It’s better to be known as an entrepreneur than an mystery CEO. I have learned many things from the Club Entrepreneur Network founder Peter Burns, who has been a role model to me in the Entrepreneur World.
• Marketing – I have the best product out there, but it won’t make me a penny without a great marketing plan. There must be ways to create buzz and generate demand to the good use. Marketing is the #1 factors to a great success. Period!
• Outsourcing – I am tired doing everything like the rest of struggling entrepreneurs did. No one can do everything. Outsourcing tasks to really talented people is the out way to get me out of my own business bottleneck.
• Investing – I heave hard many time that the best recession prove money maker is to become the lender. Using the money in your hands to bring you more money is the true smart ways to not just survive the slow economy, but also to be on top of the food chain.

It’s almost the end of 2009. Things is going as planned at very slow pace. It’s time for setting new pace and goals.