Image Source: My Ghost Courtesy of piccadillywilson

Few days ago, I posted “The key to turn your traffic into cash – Conversion rate.” I realized that conversion rate is the key to identify your success of online business. Web site traffic is important, but it doesn’t bring your profit until the conversion rate kick in.

I have been misled by so-call marketing experts. They promised to generate traffic and increase SERP, but none of them can actually bring me the good conversion rate. Of course, there are many facts that will make your conversion rate up and down. So I decided to learn it the hard way. I truly believe that an e-commerce store can sell anything and still become success, if you know how to find your customers and make them pay. You can read my E-Commerce Golden Rules.

Why those marketing experts failed to bring me a good conversion rate?

First of all, I have to admit that I am no expert in marketing, but I have the basic common senses to identify “Working” and “Not Working.” It’s all about cash flow. If your ROI (return of investment) is negative for 3 months, you need to re-think about your investment strategies. Running small business like mine, I don’t have a lot of money to invest. 3 months is long enough for me to change my strategies.

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