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This afternoon, I spent 6 hours in the book store and tried to pickup a marketing book that will help me boost my online business. I pick one from the 16 marketing books. The book is written by Beth Goldstein, founder of Marketing Edge Consulting Group, LLC. The book name is The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You’ll Ever Need!
If you read my blog post in the past few days, you probably feel my anger about the marketing company. I have decided to fire my marketing companies and do Internet Marketing on my own. The goal is to lower the marketing cost and boost the sales.
Why is this book my pick for the day? First of all, I am looking for a marketing book that actually tells me the truth. I want a book that tells me from the scratch. I know there are many ways to do marketing for small business, but I need a book tell me why I need those methods and how to execute them. While glance through all 16 books, my common sense told me that they are all talking about the same things. You have to do this and do that. Some books tell you how important it is to use direct mail, e-mail marketing, PPC and even cover the SEO.
The Ultimate Small Business Marketing Toolkit: is the only three books that cover the why. It also give me a worksheet of questions that I should ask myself before beginning my marketing works. The CD come with the book give you all those form. The books also give you examples from the real companies and show you the ways they do their marketing.
I have read more in order to tell my real comments about the book. So far, the book have my attention and have me bought the book. There are many reviews on Amazon about the book. Here is one of the quick reviews about the book.
1. Practical, and one can apply/use the information immediately
2. Has real-life stories of entrepreneurs
3. Great interviews with experts in the field
4. A strong focus on sales and marketing and how they need to work together
5. An important focus on developing customer surveys…everything you need to know in order to develop your own and make sure the information is valuable and can help you make decisions
6. A CD-Rom is so well designed it makes it really easy to use the information in the book and apply it to your own business…whether it’s still a concept or a business you’ve been running for years
7. A down to earth, easy to read format
There are few things that I have to say about the book. This book won’t solve my challenge on increasing my online store conversion rate. This is not a technical book, web site design guide and not even a SEO book. This is a book that tell a marketing novice like me to start my planning my own marketing strategies for my own small business.
If you ever bought this book or already have bought this book, please leave your comments about the book.
Popularity: 28%
Terence, I have not read this book but have indeed read another excellent book – The E Myth Revisited : Why Most Small Businesses Don’t Work And What To Do About It. By Michael E Gerber. As you point out, most of these books talk about the same thing. Studying them however brings out some obvious aspects of being in business that does not manifest to the entrepreneur due to his day to day preoccupation with routine.
I look forward to your comments after you implement what you learn. As a consultant to small businesses, I found the knowledge that I gained from Gerber’s book quite useful.
Good luck, I’m with you in terms of doing your own marketing. That is what I’m doing and although it is a very steep learning curve, it is possible for a small company to do it themselves. I’m interested in hearing what you learn from this book and to see your progress. Best of luck.
Wow — six hours?? : ] I always feel rushed when I go to the book store, I’d love the chance to stay in there longer!
It sounds like you found a good read! I may have to go grab myself a copy!
Hope all is well & enjoy your readings!
@Dining Tables:
I will check out the E Myth revisited. I heard about it before. Thanks!
@Online Marketing Newbie:
Thank you for stopping by. Keep tuning in, you will see my progress.
@Jenna:
I always want to see the book before I buy them. If a book contains few lines of good stuff, I will buy it. Thank you for stopping by!
All power to you, I have started to do my own website marketing as I was disappointed with previous so called consultants.I believe that more people should take control of their marketing, as their is enough good information on the net to help.
@David:
Thank you for stopping by. There are information over loaded on the Internet. Many people keep talking about the end result, but have never told you how they achieve that. Marketing is based on what your customer needs and how you want to approach. It’s not based on how much you can spend. I have learned the lessons.
This is an excellent move for you — you know your business the best and you would be best qualified to create conversations and wield business online. Read a lot of blogs too — they have a lot of internet marketing treasures that will prove valuable to your business.
This is very interesting. I’ve just finished reading a book called “Business SOS” by UK business coach, Paul Avins. Highly recommended (google “Business SOS Paul Avins)