Comments on: The key to turn your traffic into cash – Conversion rate

By: Arindam Mitra

Arindam Mitra — Thu, 29 Jan 2009 06:13:24 +0000

Good informative post indeed. Before optimizing a page for improving conversion page, what I always decide and set apart first is the unique selling point (USP) of your product and services. You can have a look here. What do you say?

By: How To Lose Money With AdWords -- Jarkko Laine - Insanely interested

How To Lose Money With AdWords -- Jarkko Laine - Insanely interested — Wed, 04 Jun 2008 07:02:06 +0000

[...] something else, I didn’t pay enough attention to when I started working on this challenge: conversion rate. Hear what Terrence Chang says about it: 1. The average conversion rate for online store is 1%. It [...]

By: Internet Marketing DIY - The new beginning of the victory | The Internet Entrepreneur Diary

Tue, 03 Jun 2008 07:29:32 +0000

[...] days ago, I posted “The key to turn your traffic into cash – Conversion rate.” I realized that conversion rate is the key to identify your success of online business. Web [...]

By: Drago

Drago — Tue, 03 Jun 2008 05:42:26 +0000

Interesting article, time for me to go back and see why my conversion rates are less than 0.1 %

By: Weekend Confession 8 - How big is too big? Is my big picture too big? | The Internet Entrepreneur Diary

Mon, 02 Jun 2008 19:09:21 +0000

[...] down. It’s time to have another weekend confession. Few days ago, I posted a thought about conversion rate, the most important key fact to make profit online. I was working on generate more traffic to my [...]

By: Terence Chang

Terence Chang — Fri, 30 May 2008 00:46:05 +0000

@DCR:

Last year, I was hitting 50% conversion rate for few days, because I had only few customers. After that, my conversion rate is getting lower and lower. Now I am getting more traffic every day, it lowers my conversion rate a lot. So it makes me rethink about my marketing strategies.

I do believe that long text will help getting a better SERP, but it doesn’t means the higher conversion rate. My store has been ranked on the first page of Google search result for certain keywords, but that did not bring me any conversion rate. However, that’s what marketing companies will promise you – TOP SERP.

Right now, getting traffic is not my concerns. I just need to figure out where my customers are and how I get them to pay.

By: dcr

dcr — Thu, 29 May 2008 18:15:22 +0000

I’ve hit 5%, 8% and higher conversion rates before. I’m telling you, I’m still a believer that long text sells!

By: Terence Chang

Terence Chang — Thu, 29 May 2008 17:45:07 +0000

@Dining Tables:

My product price are very competitive. There are many rich people buying high price products online. It’s matter of how you can find those customers and get the money out from their bank account. Personally, I don’t have budget to stock some very high price products in my warehouse. I do know that some companies can live for a year by selling just one piece of very valuable collectible items.

You did make a good point. There must be other ways to find your customer off-line.

By: Dining Tables

Dining Tables — Thu, 29 May 2008 15:37:31 +0000

As a professional marketing man, my immediate question to you would be, “if your products’ price range is at the level out of reach to most computer users, should you not be looking at reaching your target customers through other methods?” Perhaps online marketing is not the right approach for high priced jewelry. I do not know the product range but to me it would appear that wealthy people do not spend time at the computer!

By: Terence Chang

Terence Chang — Thu, 29 May 2008 04:12:53 +0000

@Mark:

For small people like us, it’s a lot of money to replicate what Zappos did. For Zappos, those are just a small portion of their capital funding. I know I don’t have such amount of fund to spent, but I am motivated and wanted to learn how I cam do something to boots my business with minimum budget.

I think creative and uniqueness play important roles. My understanding is that if I can prove that my idea and business process can bring more profit, I don’t see a problem to get funding. I know it’s not that easy. If it took Zappos 7 years to become what they are today, I don’t expect to become Zappos in 7 years. I do expect to become 1/5 of Zappos in 7 years.

Jarkoo posted BIG PICTURE few days ago. I should start drawing the big picture of my business.