Can you take the risk to re-brand yourself as a true Internet entrepreneur?
Opportunity, Entrepreneur January 18th, 2008 
Image Source: Gambling man
Neil Patel from Quick Sprout recently posts a great topic about “Online Gambling: Are you willing to roll the dice?” It got me thinking how I was doing in the past two years as a self-motivated entrepreneur. Nell list three signs. If you happen to have anyone of them representing to you, you need to re-brand yourself.
- There is nothing that differentiates you from the competition.
- Within the last 2 years you have not been able to achieve your professional goals.
- You are not well known in your industry.
I cannot agree him more. Personally, I don’t have problem to take risk. The tough part is to decide which game to pick. Do you know what game to pick and take on the risk to be a successful example like Neil Patel?
There are two ways to find the right game to gamble and take on the risk. One is to gamble on something that you already know and be the best player in that game. The other one is to find a game that no one is playing and be the first one to play it. Be an expert in a crowded niche may be more difficult for many people like me. Be the first one in the new niche is easier. However, the risk to be the first one in the new niche is also greater.
Are you taking the greater risk to be an entrepreneur? Do you need to re-brand? How do you do it?
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8 Responses to “Can you take the risk to re-brand yourself as a true Internet entrepreneur?”
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January 18th, 2008 at 7:01 pm
Hi Terence. I also read Neil’s article. Good points.
I’m not sure that you need to be the first in a niche, or even more of an expert. I think you just need to do something different to everyone else - offer better value, or a better service.
And most importantly - market yourself better than your competitors.
Now - thinking of ways to do that is not so easy at is sounds. You really have to take a look at competitors in your niche and ask yourself what you can do differently. It can take a little while to come up with something unique.
January 19th, 2008 at 12:16 am
The three questions honestly answered will tell you a lot about yourself. Half your uncertainty is gone. The other half is the entrepreneurship that gets some people going and not others.
I entirely agree with Catherene when she says that you differentiate in some ways, even little ones will do. For instance, I go five kms once a month to a hair cutting saloon when I can just visit one across the road from where I live. Why do I do that? I do not have a great deal of hair on top that needs great expert attention. The ambiance and treatment that I get at the place where I go is not available across the street! I told the owner about this but he simply does not seem to care! Now, I recommend my saloon to all my friends. What a waste! All that this man needs to do is to go for a couple of hair cuts there or send a couple of his friends there to find out what exactly are they doing that is different and change his ways. He wont simply do it! Human nature?
January 19th, 2008 at 6:52 pm
Hey Terence,
This has to be one of the smallest post that makes one strong point bluntly. I like your writing style. I think I need to fid my target audience. right now I have very abstract ideas as to who they are. How do you suggest I should brainstorm ?
January 20th, 2008 at 12:22 am
@CatherineL:
You are right. You don’t have to be the first one. However, be the first one in a new niche is the easiest ways to get start ahead. It will just get difficult to keep on top. Regardless you are the first one or the followers, I too believe that differentiate yourself from the crowd is the key to the success. Yeah.. I am still trying differentiate my business from others. It does take a while to get on the right track.
@Dining Tables:
Some people just don’t dare to listen and make changes. That’s the sign when their business start going down. That’s a great sample. Thanks!
January 20th, 2008 at 12:30 am
@Hersh Bhardwaj:
Thank you for your kind words. We all learned something from someone. I don’t really defined my audience. I am hoping to write something that people can learned from me. If they like it, they will come back. It takes a while to build up your readership. The most important thing about blogging is to give some valuable stuff to others before taking something back.
I am not happy with my witting skills at all. I think writing is my worst skill.
I can do all other things much better. 
January 21st, 2008 at 8:23 am
You do not need to be apologetic. This is not your language. The point that Hersh is making and I agree with him, is that your communication skills, are extraordinary. You make your comments succinctly and briefly without losing the punch. Keep it up. This is great going.
January 21st, 2008 at 7:16 pm
@Dining Tables:
Thank you for making my day. You are right. English is not my native spoken language. Thank you for your kind words. Will keep working on it.
February 15th, 2008 at 7:16 am
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