Why your web site title is the most important thing to your revenue!
e-commerce, Success story, Tips & Tricks, Search Engine Optimization, Business December 1st, 2007 
Would you smile all the way to New Year like the Christmas girls, if you find out you just lost 2/3 revenue in your ultimate sexy online store? I don’t think I will smile tonight, but I am sure will smile again when this problem is fixed.
For those who knows my sexy business for all sexy ladies, I have just lost 2/3 revenue in two days. That’s really bad news. Look at the bright side, I found the problem before it gets worst. I have tried many ways to get my sexy shoes and sexy lingerie store on the Google front page for months. I did it very well. I was able to search “Sexy Shoes” and find my site on #1 Google search engine result page #5 spot. It has been this way for months. It has brought in a lot of business due to the “Sexy shoes” and relevant keywords. Now. I have just lost 2/3 of my business because that my site was no longer on the first page at all. It’s not even on the first 10 pages.
What went wrong?
I have to admit that I am not 100% SEO expert, but I have learned so much since I start programming 10 years ago. When I started my new ultimate sexy store at www.angelsdesire.com early this year, I decided to optimize my store as much as I can without spending a dime. My SEO cost is actually my time and energy on social networking with other web site owners. So far, I have NOT spent a dollar on advertisement.
This site is less than one year old and has generated more revenue than I expected. I tweak and tweak the web site title, Meta tag and description and finally get my site on #5 spot of Sexy shoes keywords. My site was among other high ranking competitors’ web sites, which has generated million dollars annual sales.
Now I just lost the game. I believe I can get in the game in few days. So I changed my title back with minor modification. I totally realized that how important the web site title is!
The web site title was “Sexy Thigh High Boots | Exotic Shoes | Fetish Shoes | Sexy …“, which brings my site to the #5 spot on the first page. Last month, I added new sexy lingerie product line to my site. So I modify the site title to “Sexy Lingerie | Exotic fetish lingerie | Sexy thigh high boots | Exotic Shoes …”
As you can see, the Sexy Shoes is push down to the third keywords. Two days later, I cannot find my site with “Sexy Shoes” keywords on Google. Not ever on the first 10 pages. OMG! My online order suddenly drops to 1/3 of my regular amount.
I have to do the damage control and try to get my site back up on the #5 spot. I don’t know how Google will re-rank my site, but I think it should not take too long to get my site back on the first page. I can only hope!
What lesson have I learned? I hope you learn something from me by avoiding the small mistake, which cost a lot! Make sure your web site keyword is not dramatically changed! Make sure you optimize your web site keywords in the <title> tag.
Don’t make the same mistake I did. It costs me fortune!
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13 Responses to “Why your web site title is the most important thing to your revenue!”
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December 1st, 2007 at 7:56 pm
Yup. Title tags are one of the most important element in on-page optimization; one of the 2 parts of SEO. And you have done no wrong in focusing on that portion. All the best!
December 1st, 2007 at 8:21 pm
Derrick:
Thanks! Learning marketing is fun, but also a tricky thing to do! I just hope my site get back on top 5 again!
December 1st, 2007 at 9:12 pm
Rest assured, if I ever have a need for sexy shoes I will buy them from you.
December 1st, 2007 at 9:15 pm
@Marie:
Thanks! You can also check out the sexy lingerie!
Have a great weekend!
December 2nd, 2007 at 12:16 am
It is just as important to the click through rate, being in the top 10 is important but so is having a title that is relevant and click inducing.
December 2nd, 2007 at 12:51 pm
Good read and just shows the importance of a proper title..I think the title should show what your site is about instead of just focusing on the SEO aspects as well…like you said its probably a temporary penalty and you will be ranking well soon
December 2nd, 2007 at 1:09 pm
@Werelax:
You are right. The click through rate is important. Without a proper and eye catching title and description, your site may be on top. However, you might get any click at all. Good point!
Thanks!
@Matt:
SEO is just one of the ways to get your site on top of search engine. The content of the site is also important. I already see my site back on the top 40. That’s a good sign.
Thank you for stopping by!
December 3rd, 2007 at 7:31 pm
Terence, I know it’s not the point of your post–but those shoes look painful–I’m a Rocket Dog tennis shoe kind of girl!
December 3rd, 2007 at 10:12 pm
@Stacey:
I have never understood about those ladies or even men, who dress sexy in those high heels and boots. It’s a good business though.
I am sure you will find some good shoes somewhere else.
December 4th, 2007 at 2:00 pm
66.67% drop in revenue is not a joke. Hope things will improve after the changes you have made.
December 4th, 2007 at 3:55 pm
@Jesie:
yeah. I was not aware the impact of one small change. It’s good to learn before it gets worst.
March 4th, 2008 at 1:36 am
Any luck so for getting your rankings back?
And if your shoes are so important for your revenue, why don’t you put this keyword at the beginning of your page title? People always tell me to put the most important words first or am i wrong?
March 4th, 2008 at 6:43 am
@Matthijs:
It depends on what your marketing strategies are. If you are competing with many top web sites with the same keyword, you need to refine your keyword for search engine. Starts from something that can bring your to the top of the search result page. Putting the high ranking keywords at the front of your page title don’t always work.
Thank you for visiting.