If you have not heard about Google’s new Pay-Per-Action advertisement program, you should read the new about it. Google Expands Pay-Per-Action Beta. Google is testing the new program to make sure the advertiser is happy about their spending. Now more and more web site joined AdSense, it’s getting harder for advertiser to do their business. Personally, I think Pay-per-action make sense. It will soon be more popular and will be chosen by more advertiser to use it. What will it affect the current Pay-Per-Click program?

I guess the web site owner will find it harder and harder to do advertisement on their web site. However, pay-per-action will be useful for web site with e-commerce features. If you have shopping site, would you prefer to pay for ad with just click? or would you pay for ad if the viewer buy your products? Obviously, the pay-per-action will make publisher harder and harder to make $$$ on their web. Read more on Google CheckOut against eBay’s PayPal. Google CheckOut is checking eBay out - Who is the winner?

As far as I can see, Google will implement the pay-per-action program into their CheckOut payment system. So more e-commerce will use Google CheckOut in order to integrate the better pay-per-action program. So indirectly, Google CheckOut will gain more ground on online credit card processing. Who will be attack directly? eBay’s PayPal.

Any thoughts on this? You are welcome to leave comments.

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