Who from the West is doing well in China?
Marketing, Business 10 Comments » There is a news on News.com about western companies in China.
“Who from the West is doing well in China?”
It mentioned many of the top 100 IT companies such as Apple, Yahoo, Microsoft, Amazon, IBM, Dell and Google, but none of them are doing as good as they expect. As a native Chinese, I have to say that the leaders in those companies don’t fully understand Chinese culture and the shopping habits. It’s a totally different worlds. Most western companies are thinking China as big pie and a big market. They have not thought trough what’s on Chinese’s mind and how they think about Western world and culture? Forget about the government. Doesn’t matter how government control their internet and information, the government is always the last one to know the new tips and tricks to get the good stuff.
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